Jenna’s company, In the Details Darling, was born out of a need for more work life balance for small business owners, more specifically moms, who needed help managing the back end of their business. She’s seen so many business owners fall into the trap of letting your business control your life instead of the other way around. She now works as a brand manager, strategist, mentor to future virtual assistants.
Karen: Where did you originally see the need for your business? What inspired you to get started?
Jenna: Well, to be honest, I was a bit inspired by you, Karen! I loved your ability to get your clients excited about working with you. I always wanted to be an entrepreneur I just wasn’t quite sure what to do yet. I was working in the travel industry and talked to a number of my business colleagues and saw that there was a real need for back end support in small business. I saw that things weren’t necessarily being done in the most efficient way possible. That is where I come in! I now continue to serve the travel industry but also specialized creatives.
Karen: What are some tips that you could give to an entrepreneur who knows they need help and don’t know where to start or are scared to ask for help? I know when I started outsourcing, I had a very traditional model of employment in my head…salaries, 40 hours a week, etc, and it was a little daunting!
Karen: What would you say to someone who is intimidated by the cost of outsourcing? I know that I have a very tight grip on money. Its a product of my upbringing.
Jenna: The investment you spend to get things off your plate is worth it. Not doing so actually COSTS you money. Don’t think of outsourcing as an expense, think of it as buying back your time.
Karen: Where is the best place to find a VA?
Karen: What are small business owners doing that is actually making their job harder?
Jenna: Not documenting as you go which makes the transition into outsourcing a lot harder.
Not revisiting your systems, as you grow, your systems need to grow and change too.
Karen: What is your process for asking for feedback from past or current clients? I know sometimes it takes an outsider’s perspective to know when we need to change.
Jenna: I always ask my clients to state “one thing I wish Jenna would change” and “one thing I wish Jenna would never change.” Its amazing the feedback you get! You have to have a little bit of thick skin sometimes, but it is worth it!
Karen: What is something you’re excited about right now?
Jenna: Well, I’m working through a rebrand which is super exciting! I’m also working on a curated client experience package that includes gifting, systems, canned email content, etc.
I really believe in surprising and delighting. Its the simple gestures make all the difference! It is my goal to live life as I’m feeling it. I need to express what I’m feeling, especially gratitude, to those around me. Because not everyone receives it! You feel it in your heart but you don’t necessarily share it. And that is what I’m all about!
Jenna Daykin is a systems strategist and brand manager who helps travel professionals and specialized creatives gain back freedom in their businesses through systems implementation and task management. She believes wherever you are, you should be all there – life, business, and everything in between. You can find her working through her to-do list at a cozy coffee shop, getting lost in the streets of a quaint city, or spending a quiet night in with her husband and two sweet pups.
September 4, 2019